Written by Tiffany R. Lew
Founded in 2009 by Shaun Tai, Oakland Digital Arts & Literacy Center (Oakland Digital) is a community-based, non-profit design and marketing studio. With Tai as the executive director, the team has been working to bridge the opportunity and digital literacy divide in the Bay Area.
The students selected at Oakland Digital are not software engineers from well-known universities; instead, Tai and his team have chosen to hire local students with diverse backgrounds. The summer 2016 cohort of their digital design internship is comprised of 73% people of color, 80% female, 7% male, and 13% gender nonconforming, all working towards positively impacting small businesses and the local economy. The US Census Bureau estimates that women make up 59% of the US labour force, but only 30% of the technology industry. Comparatively, the local population includes 66% ethnic minorities, 45% male, 49% female and 6% gender nonconforming.
Design & Marketing for Businesses
Oakland Digital is excited to launch BRIDGEGOOD on August 30th, 2016. BRIDGEGOOD is the new media platform “for the creatives, by the creatives” that serves to connect community college and early stage creatives with professional opportunities through collaboration with graphic art and multimedia projects. With outreach efforts reaching 150 local businesses, they are provided with affordable custom design and marketing services, completed in 7 days. BRIDGEGOOD’s scope of services includes 18 creative services including flyer design, basic video editing, and 1-hour digital literacy educational sessions.
Google.org & Golden State Warriors
Through the leadership of Oakland Digital’s Board of Directors, their organization boosted the local economy by $3.2 million since the non-profit’s inception in 2009, and is excited to scale their vision with BRIDGEGOOD. The non-profit’s success is due in large part to major partners such as Golden State Warriors Community Foundation and their multi-year grant benefactor Google.org.
Creativity for the Win
In an industry dominated by coding and programming initiatives, BRIDGEGOOD aspires to build a diverse, design-driven community that uses creativity as a means of economic empowerment. The ultimate goal for the BRIDGEGOOD platform is to bridge the opportunity divide, by solving economic inequalities for students and early stage creatives through connecting them to professional opportunities in the Bay Area.
#WARRIORSGROUND : Bridgegood.com creatives celebrate the Golden State Warriors with 60-foot billboards! On your way to see the Dubs beat OKC, check out Oakland Digital Arts & Literacy Center (ODALC)‘s INSPIRE OAKLAND designs!!
• I-880 Nimitz Freeway, half a mile north of Hegenberger Exit, right next toGolden State Warriors Oracle Arena through May 22nd.
Warriors Hoops For Kids Program to Donate $530,000 for Underserved Youth in the Bay AreaClub to Host Recipients at Tonight’s Game against Memphis; Warriors to Hold On-Court Check Presentation; Team Grants Over $1.5 Million During 2015-16 Season
The Warriors Community Foundation, in partnership with the Koret Foundation, Taube Family Foundation and Pacific Gas and Electric Company, this season continued the Hoops for Kids program, where Warriors achievements on the court support underserved youth in the Bay Area, it was announced today. Through Hoops for Kids, every Warriors three-pointer made during the 2015-16 regular season yields $500 toward eight organizations working locally to improve educational opportunities and life outcomes for kids. To date, the Warriors have hit an NBA-record 1,057 three-pointers this season (as of April 10, 2016), the first team to reach over 1,000 three-pointers in a single season, raising $530,000 and counting for Hoops for Kids.
“It is tremendous that we are able to donate over a half of a million dollars to our Bay Area youth through our Hoops For Kids program, and over $1.5 million in total from the Warriors Community Foundation,” said Warriors Co-Executive Chairman and CEO Joe Lacob. “Donations of this level would not be possible without our partners like the Koret Foundation, Taube Family Foundation and PG&E who believe in the same mission as we do to make a lasting impact on our local youth.”
During pre-game of tonight’s game against the Memphis Grizzlies from 5:00p.m. – 6:00 p.m., the Warriors Community Foundation will host a reception in the Atrium Lounge for Hoops for Kids presenting sponsors and beneficiaries. In addition, the program will be recognized on-court with a check presentation during a time-out during tonight’s game.
Including the Hoops for Kids program, the Warriors Community Foundation will have committed more than $1.5 million in total giving over the 2015-16 season to youth development. On November 24, 2015, for the second year in a row, the Foundation announced $1 million in grants to support 36 Bay Area organizations working in college access and readiness, elementary literacy and early childhood development for underserved youth in Alameda and San Francisco Counties. For more detailed information on the grantees and their projects, please visit warriors.com/2015grants.
This year’s Hoops for Kids program supports:
• Boys & Girls Clubs of Oakland – provides safe places to learn and grow, life-enhancing programs and hope and opportunity
• Boys & Girls Clubs of San Francisco – inspires and enables young people to realize their full potential as productive, responsible and caring citizens
• East Bay College Fund – increases college enrollment and success for underserved students by providing college access services, scholarships, mentoring and support networks
• East Oakland Youth Development Center – develops social and leadership capacities in youth to excel in education, career and service to their communities
• Hidden Genius Project – trains and mentors black male youth in technology creation and leadership to become high-performing entrepreneurs
• Oakland Digital – provides students with technical training, mentoring and real-world design and marketing experience with local small businesses
• Playworks – provides play and physical activity at low-income schools, helping children connect with other kids and grow physically, emotionally and socially
• Youth Radio – launches students on career and education pathways by engaging them in media production, creative expression and academic support services
About the Warriors Community FoundationThe Warriors Community Foundation is dedicated to making a meaningful and lasting impact on the lives of underserved youth in the San Francisco Bay Area. Specifically, the Foundation strives to improve educational outcomes among children in Alameda and San Francisco Counties. Established in 2012 under the new Lacob and Guber ownership group, the Foundation extends the team’s impact locally and continues a longstanding tradition of community involvement. It is sustained by generous contributions from Warriors owners, players, partners and fans. For more information on Hoops for Kids, visit warriors.com/kids.
About the Koret FoundationBased in San Francisco, the Koret Foundation supports civic, cultural, and educational organizations that promote a vibrant and distinctive Bay Area. Koret focuses its giving in two major areas: strengthening Bay Area anchor institutions and fostering Jewish connection and identity. Since its founding in 1979, Koret has invested nearly $500 million to contribute to a higher quality of civic and Jewish community life. For more information visithttp://www.koretfoundation.org/.
About Taube PhilanthropiesTaube Philanthropies was established in 1981 by its founder and chairman, Tad Taube. Based in the San Francisco Bay Area, with an office in Warsaw, Poland, the Taube Foundation makes philanthropic investments primarily in the Bay Area, Israel and Poland. These include scholarships, youth programs, heritage preservation, arts and culture, education, and community building. Taube Philanthropies is committed to collaborative giving to enhance charitable impact and actively partners with individual donors, foundations and other charitable organizations.. For more information, contact Vera Hannush,firstname.lastname@example.org or visit taubephilanthropies.org.
About Pacific Gas and Electric CompanyPacific Gas and Electric Company (PG&E), a subsidiary of PG&E Corporation (NYSE:PCG), and the PG&E Corporation Foundation strive to power strong communities throughout Northern and Central California. In 2015, PG&E contributed more than $25 million to nearly 1,300 charitable organizations, including matching the generosity of employees who donated more than $7.9 million and volunteered more than 86,000 hours to company-supported events. Community investments are funded entirely by the company’s shareholders. For more information, visit www.pge.com/community.
Women of Color: Making Moves
You never know what your presence and appearance means to someone. Being a woman of color interested in the Business industry, it is vital to see an example to look up to. People of color and more specifically women of color have a hard time competing in the Business world. To know, but more importantly, to SEE women of color, doing things that you wondered if they even existed is life changing. We know the opportunities present themselves but the possibility of us actually getting these opportunities are hard to imagine, even if we are told that it is possible everyday.
Today, I attended a panel at my school titled “What’s Next In Tech” and the panelists were all women of color. It was exhilarating to meet such humble women who were excited to share their experiences in the world of technology. If I wasn’t interested before in the tech industry before, I am now. Here is a list of the things I learned.
1) There are a such thing as “meet ups”. – I have heard of Viners meeting up and engaging with their fans but it never occurred to me that people in Business do this tool.
2) The 30 second commercial – In 30 seconds, you should be able to tell someone your name, your title, what you do and what they should come to you for. This is different than an elevator pitch because you are telling the person what they should come to you for.
3) You are a student, USE IT! – Use the fact that you are a student to gain learning experiences from professionals in the field you are interested in. The worst thing they can do is say no.
4) Conferences! – Look for conferences in your area that have to do with the field you are interested in. These can be networking and learning opportunities.
I truly would like to thank the women who showed up today to be present and be involved in passing along messages to the next generation. If no one has ever told you, it is greatly appreciated.
#WhatsNextInTech #CSUEastBay #WomenOfColor #DiversityInTech #CalStateEastBay
Join Oakland Digital Arts & Literacy Center (ODALC)‘s discussion about Women & Diversity in Tech at the first-ever “What’s Next in Tech” event. WNiT takes a comprehensive look at technology career options with a focus on creating a pipeline of new, diverse talent. Moderated by Board Member & Googler Chelsea Seabron and featuring panelists from Airbnb, Pandora,Google, Bridgegood, and more.
Be a part of the Live TV audience at Cal State East Bay’s Pioneer TV Studio on Feb 9, 12:15pm, Library 1092 (Library Annex lower level), Hayward Campus – FREE event, early arrival suggested!
To learn more about Oakland Digital, visit http://
WORKING TOWARDS MY DREAMS
A Personal Reflection by Dominique Smith
I first met Shaun Tai, the executive director of Oakland Digital, at Diablo Valley College where he presented the 2015 “Inspire Oakland” billboard competition to my Art Digital Media class. The competition immediately captured my interest, not only because I could possibly have my art displayed on a billboard, but because I could also have the opportunity to visit a major company and perhaps network with their employees, as well as have the chance to become an intern at Oakland Digital.
I was originally hesitant to participate in the competition, because I am not a digital design major. Typography and drawing are not skills of mine, and I did not know much about Illustrator or Photoshop. The reason those conflicts did not prevent me from going forth with the competition is because I remembered I am skilled in other ways, I am skilled at using my imagination to create ideas, stories, images and understand complex concepts. That’s what I thrived off of and used those skills and photography to execute my billboard design.
Shaun and the Oakland Digital team were much more receptive to my design than I expected, but my design still fell short of the others. For my participation I was rewarded with the opportunity to join Oakland Digital on a tour to the Twitter headquarters in San Francisco, which was an inspiration in itself. I left Twitter more motivated and excited for my future than I ever had been. From my experience at Twitter I learned that whatever industry one pursues there has to be not only hard work put in but passion as well. Getting a job at a place like Twitter doesn’t just happen overnight. It has to do with more than the skills one brings to the table, but the people one knows, and the experience one has.
Shortly after going to Twitter with Oakland Digital there was a period of time that had elapsed where I only stayed up to date with them through social media and I had not really stayed in contact with Shaun at all. In late November, as my semester at DVC was nearing the end, I reached out to Shaun curious to know if Oakland Digital had anything to offer me not for a career in digital design, but for a career in Public Relations. As I expected, Shaun welcomed me with open arms and asked me to volunteer at Oakland Digital’s 6th annual Inspiration Awards 2015. I accepted the role and it was an honor to work with Shaun and the rest of the Oakland Digital team.
The Inspiration Awards was truly inspiring, the speakers were amazing, people were very warm and open to conversation, and it felt good to surrounded by people who believe in chasing after their dreams. Shaun had a lot of trust in me that fueled me to successfully get the job done. The award ceremony itself evoked a great amount of emotion in me, because it was another reminder that I have so much to look forward to in life and I truly appreciate Oakland Digital for giving college students like myself the opportunity to work towards our dreams.
VOTE OAKLAND DIGITAL ONCE A DAY THROUGH DEC 15! EXCITING news — Oakland Digital has been selected to compete for a grant of $5k from the Yelp Foundation! Community votes will determine the winner of the Yelp Foundation grant. We need your help; please show your support by voting for Oakland Digital at http://www.yfgiveslocal.org/east-bay-ca/ everyday through Dec 15, 2015. Thank you for your support! #OaklandDigital #InspireOakland #YFgivesLocal
“Through Hoops for Kids, Golden State Warriors achievements on the court benefit underserved students around the Bay Area. Each Warriors 3-point basket this regular season will generate $500 for local organizations that work to improve opportunities and outcomes for kids. Thanks to the Koret Foundation, the Taube Family Foundation and PG&E, our team’s success is now our community’s success!”and support networks.
Oakland Digital provides students with technical training, mentoring, and real-world design and marketing experience with local small businesses.
Learn more by visiting http://www.nba.com/warriors/kids.
Inspiration Awards 2015 is taking place Thursday, December 10th, 6pm at Oakland Asian Cultural Center located in Chinatown’s Pacific Renaissance Plaza. Join Oakland Digital Arts & Literacy Center (ODALC) as we celebrate leadership, inspiration and positive change in the community. On this special night, we recognize four Bay Area champions:
- Golden State Warriors Community Foundation, Executive Director Jose Gordon [Community Leader]
- California State University East Bay (CSUEB), President Dr. Leroy M. Morishita [Business Leader]
- Laney College, President Dr. Elñora Webb [Education Leader]
- VSCO, Co-Founder & CEO Joel Flory [Technology Leader]
Featuring an exclusive dinner, live entertainment headlined by R&B sensation Netta Brielle, and full-access to the awards ceremony hosted by KPIX CBS San Francisco Bay Area’s Emily Turner.
Limited table sponsorships available, http://www.inspiration-awards.com, or contact Executive Director Shaun Tai, email@example.com, 925.297.9370.
Twitter invited Oakland Digital and a group of 20 thought leaders, engineers, designers, and community advocates to discuss next steps for our hiring platform, BRIDGEGOOD. Creatives from Facebook, Google, and San Jose State joined the whiteboard session offering encouragement, constructive criticism, and new ideas essential to bringing our project one step closer to reality.