Numi Organic Tea

“Ithink the challenge in today’s times are people, especially in the inner cities, are living in a lot of trauma and don’t have that hope, or the mother and father that pushes them to live their dream… so if its finding a nonprofit that might help you, or a for profit that’s inspiring to you, it’s just reaching out and staying disciplined,” says Inspiration Awards 2014 Business Honoree, Ahmed Rahim CEO of Numi Organic Tea. Video directed and produced by Oakland Digital. Video filmed & edited by Andrew Warren, 2014.

Client

Numi Organic Tea

After spending many years apart traveling the world and pursuing interests in art, brother and sister Ahmed and Reem Rahim met up during a family vacation to the Grand Canyon and discussed starting a tea business. Ahmed had been living abroad and had owned and operated teahouses in Europe while Reem had been studying art in Northern California. They wanted to create an entity that would encompass both of their passions. In 1999, after observing that competing brands in the U.S. tea market differed little from one another in quality, consistency, and selection, Numi was created in a tiny 750 sq/ft apt in Oakland, CA. Inspired by art and exotic teas, Reem and Ahmed created a company whose hallmark is super-premium, organic and Fair Trade Certified teas and herbal teasans made with 100% real ingredients.