“The Power of Design Thinking: Do you have $3 Million?”
written by UX Researcher & Designer, Laura Irene Pacheco
Challenge: Keep nonprofits in Oakland
Who: 501(c)(3) nonprofits in the Bay Area
What: A design thinking event
Where: Oakland, California
Why: Rising real estate costs are displacing Bay Area nonprofits.
How: Offer free event space
Through BRIDGEGOOD.com, Oakland Digital wants to offer free space for nonprofits to use in Oakland, California.
BRIDGEGOOD is a product out of Oakland Digital and supported by Google.org, Golden State Warriors Community Foundation, and Walter & Elise Haas Fund. The platform brings together creatives and non-profits. It’s founder, Shaun Tai’s vision to take the platform offline and into a brick and mortar space in the heart Oakland. -Oaklanddigital.org
San Francisco bay area is dealing with rising real estate cost and Oakland California is no exception. The average rent has more than double (113%) in the last four years and nonprofits are struggling to stay local. In a survey conducted by The Greenlining Institute, 23 percent of Oakland’s nonprofits fear they may lose their current space within five years due to rising rents.
“The issue is not so much about the volume of nonprofits being displaced — the way it might be characterized in San Francisco; rather, it’s that the organizations Oakland is poised to lose provide some of the most critical services to the community here.” — City of Oakland Special Projects Analyst Marisa Raya
Oakland has a lack of affordable and accessible space for nonprofits, their current booking process is long and inefficient. A few months ago Oakland digital had a meeting with a nonprofit and because lack of available space the meeting was conducted on a dumpster. Oakland nonprofits need a frictionless, dynamic and simple way to reserve space to better serve their community.
How we used design thinking to help Oaklands nonprofits.
Last week my team and I had the privilege to help lead a design thinking event along with Geetha Pai and Brett Webb, the event was for community allies and leaders in the Google Community Space. Over 40 nonprofits came to the event and helped dream up possibilities for the Oakland Community Place.
The event started by having everyone write challenges that they currently face at their nonprofit. The challenges were then sorted into categories: Training and education, networking events, Tech and tools, operations support…
A “dot voting” method was used to focus on the most important and critical problem. The room was then divided into groups to tackle each challenge with a “blue sky” idea.
My team and I walked around helping the groups start and keep the conversations and ideas flowing.
Each of the groups presented their findings and ideas.
The challenges & solutions:
Training and Education
Their main problems were that they needed hard skills training ( specifically outlook 360), leadership training and board development
Their “blue sky” solution was to cross-generation train between HS students, college students, professionals, and seasoned pros. The first would volunteer and help the other and then vice versa.
Community and Networking Events
They need more community involvement, cultural inclusion and a community within the nonprofits.
Their solution is ‘Ted talk’ style events, where nonprofits can meet and learn from each other. Also to have a database for nonprofits where they can share what they need help with, and see how they can help other nonprofits.
Their main problems are finding volunteers; non paid or paid, people don’t sign up to help.
Their solution is to have stronger branding so that people will be motivated to come on board. Be more clear about the job and give a clear sense of purpose. Give people a more meaningful task that has a transparent way to show how it’s helping the community.
Explaining how to use tech tools to older staff members effects the efficiency of the office.
Their solution is to stream a webinar training and offer a monthly workshop. Offer a “consultant line” where people can donate their time to offer tech support.
There is a lack of space for nonprofits to use.
Their solution is to offer practical space. It needs to be in a safe area, climate control, have the right equipment but not be overly furnished. And of course affordable for nonprofits.
In a three month period my team and I interviewed and conducted user testing with 18 nonprofits and we were able to map out their user journey and come up with a minimum viable product (MVP) for nonprofits to reserve the space.
To view the case study:
Our next step is to acquire the space, and to use the finding of the design thinking event to design the space that the city of Oakland needs.
Oakland Digital is currently seeking funding and could use your help.
How you can help:
- Introduce us to funders who might be interested in the #OaklandCommunityPlace
- Become a community champion & advocate
- Learn more about the space and our vision
Designers, Artists, Students, Artivists, Community Leaders: What about Oakland inspires you?
Written by Designer & Journalist, Melody Stone
A problem with many facets: As real estate prices continue to rise many local non-profits are struggling to find affordable operating spaces. Additionally, budding local design talent lacks the community to gain experience and build their portfolios close to home. Bay Area tech companies need a diverse pipeline of talent.
A recent study found 82 percent of middle-skill jobs require basic digital proficiency. Last year, we had 500,000 open computing jobs nationwide, yet produced less than 43,000 computer science graduates. The digital divide creates extreme economic disadvantages, as non-digital jobs pay substantially less.
Our solution: one place to bring together all these parties to create a thriving and healthy nonprofit community and a diverse and competitive pipeline for local community-minded design talent (e.g., UX / UI / Graphic Artists).
BRIDGEGOOD is a product out of Oakland Digital and supported by Google.org, Golden State Warriors Community Foundation, and Walter & Elise Haas Fund. The platform brings together creatives and non-profits. It’s founder, Shaun Tai’s vision to take the platform offline and into a brick and mortar space in the heart Oakland.
Modeling the concept after Google’s Community Space in San Francisco (188 The Embarcadero), the location would serve as free operating space for 501(c)(3)’s and free coworking for budding Oakland & East Bay talent (in exchange for completing three design projects a month for non-profit members).
Entry level designers and creatives would get experience working on real-world community projects. This would build out the talent pool available to tech companies in the Bay Area, with the aim of increasing diversity and inclusion within tech.
This bold and ambitious project has the potential to solve problems within the tech industry and the Oakland & East Bay non-profit community.
“It’s about economic mobility, building a pipeline of talent for tech, business and the creative world and it’s about tech equity. It’s about leveling the playing field for those who are entering the world of design,” says Tai.
The city of Oakland is 55 percent African American, but only 13.5 percent of tech jobs are held by African Americans. Oakland Digital focuses on developing creative talent in community colleges to create a diverse talent pipeline. Creating a physical space where those connections can be made and talent can be foster will help bridge the diversity gap even more.
“Oakland Community Place will compliment what exists in the Oakland ecosystem while filling gaps: free access to job training, leadership development, and professional opportunities,” explained Tai.
Vacancy rate for office spaces in Oakland.
Increase for downtown office space rents from 2014 to 2016.
Of Oakland residents are African American.
Of tech jobs are held by African Americans.
Together, let’s design the future of work. Oakland Digital is in the process of creating the ‘Oakland Community Place’ – a vibrant 10,000 sq. ft. state-of-the-art facility for Nonprofit Employees & Student Creatives. We would like to hear from you – be a co-creator and share your ideas! To attend, register at http://oaklandplace.eventbrite.com. Video with Mayor Libby Schaaf | http://bit.ly/oaklandcommunity. Make a donation | www.oaklanddigital.org/donate.
Photos & Videos from Oakland Digital’s Celebration GalaYear of the WomenTECHNOLOGY HONOREE
Caroline Barlerin, TwitterBUSINESS HONOREE
Regina Rodgers, BlackRockCOMMUNITY HONOREE
Catherine Aker, Oakland AthleticsOAKLAND DIGITAL SUCCESS
Summer 2017 Design Graduates
INSPIRATION AWARDS 2017 Benefiting Oakland Digital
Inspiration Awards is a heartfelt gala and fundraising celebration honoring three champions bringing about positive change through their passion, dedication, and innovation. It’s your chance to meet Bay Area thought leaders in the fields of technology, business, and philanthropy.
By attending Inspiration Awards, you are supporting digital literacy education to hundreds of businesses and nonprofits, mentorship to thousands of multimedia students, and spreading inspiration throughout our community.
For nine years Oakland Digital, a 501(c)(3) design studio for good, has directly impacted the lives of 4,800 East Bay entrepreneurs. Our core programs, Inspire Oakland and Digital Equity, have boosted the local economy by $4.2 million, leading to opportunities for 21st-century employment and economic independence.
Over the past year, we’ve successfully integrated BRIDGEGOOD.com, our exciting web application that has bridged the design & marketing needs of 625 business owners with 3,000 talented creatives. Oakland Digital has created a unique space of education, information exchange, and community-building that is increasing our impact and expanding our reach.
Catherine Aker, Oakland Athletics
Catherine Aker joined the Athletics organization in January 2016 and was promoted to her current role of vice president, communications and community engagement in March 2017. Aker oversees the A’s baseball and corporate communications efforts, including the strategic communications for the A’s new ballpark, in addition to the club’s community engagement and Oakland A’s Community Fund. The A’s Community Fund, which takes an innovative and dynamic approach to education, youth sports, and economic opportunity, invested more than $500,000 throughout Oakland and the East Bay in 2017.
Regina Rodgers, BlackRock
Philanthropy built on what matters. At BlackRock, we are committed to building access to better futures for underserved individuals and communities. We partner with best in class organizations that use forward-thinking approaches to solve pressing social and environmental challenges. Our areas of focus 1) Building innovation: partnering with dynamic social enterprises putting innovation to work to accelerate social impact across a range of outcomes; from financial inclusion to food security. 2) Building inroads: creating access to improved livelihoods for underserved populations, including immigrants, women, and veterans, either through building skills or breaking barriers. 3) Building infrastructure: creating pathways to innovative water and energy solutions at the household level. 4) Building insight: joining with thought leaders to contribute additional rigor and analysis, expanding the realm of what’s possible in the social impact space.
Caroline Barlerin, Twitter
Passionate about what can be created at the intersection of social good and technology, Caroline Barlerin leads Twitter’s community outreach and philanthropic efforts. She brings a unique perspective to her role, having led partnerships for a software startup, designed a bicycle-powered rice thresher for small-acre farmers in Burma, led Level Playing Field Institute, and created the blueprint for Taproot Foundation. Most recently she launched the Twitter NeighborNest, a neighborhood learning center supporting low-income families by providing access to technology, classes, and resources to learn, connect and grow with the guidance of Twitter volunteers. She’s @CBarlerin on Twitter.
Chrystine Villarreal, MIXhalo
Chrystine Villarreal is a long time advocate of social change, especially through youth empowerment. Prior to her role as the President of MIXhalo, a startup that is creating the new standard for live sound, Chrystine curated the content for TechCrunch’s Global Disrupt and Annual Crunchies Award Show. Chrystine was successful in utilizing this role to highlight underrepresented founders and leaders in the community on a global stage. Before TechCrunch, Chrystine developed a world class revenue department for BUILD, a national organization that uses entrepreneurship to engage youth from under resourced communities. She also worked at Khosla Ventures and spent many years working in local, statewide and national politics.
Mayor Libby Schaaf, City of Oakland
As a lifelong volunteer, Mayor Schaaf has two decades of public service experience that began while she was a young attorney and co-founded the non-profit Oakland Cares, which organized and implemented hundreds of volunteer community improvement projects across the city. She later left her legal career at Oakland’s largest law firm to build and run the first centralized volunteer program for Oakland public schools at the Marcus Foster Institute.
Mayor Schaaf is honored to serve the people of Oakland and to help promote her hometown as the greatest place to live, work, play and do business. She is committed to revitalization that preserves and celebrates Oakland’s diversity and leads to direct prosperity for long-time residents and newcomers.
Her four areas of focus as mayor are: holistic community safety, responsive trustworthy government, sustainable vibrant infrastructure and equitable jobs and housing. She is dedicated to ensuring the safety, education and fair treatment of all Oakland residents.
Shaun Tai, Oakland Digital
Shaun Tai is the Executive Director of Oakland Digital, an award-winning design studio. He dedicates himself to enhancing tech literacy and opportunity among Entrepreneurs and multimedia Students.
Shaun also leads the direction and product strategy for BRIDGEGOOD, a web application that connects Creatives to professional opportunities. The platform is supported by Google.org.
Shaun received an MA in Architectural & Urban Design and a BS in Advertising from San Jose State University. Prior to SJSU, he graduated with honors from Cal State East Bay with a BA in Digital Arts and was named “Distinguished Young Alumnus” of the academic year 2015.
In September 2016, Diablo Magazine ranked Shaun #6 in their prestigious 40 Under 40 campaign. In March 2017, SF Business Times named Shaun 40 Under 40 alongside the Bay Area’s brightest CEO’s and Directors. In April, Cal State East Bay recognized Shaun as a 40 Under 40 “Civic Service & Activism” Recipient, Class of 2017.
Gabriela is a rising singer/songwriter based in Los Angeles and the greater Bay Area. Her versatility spans multiple genres and platforms of performance both live and recorded, including national and international commercial and film. She looks to inspire self responsibility, re-connection and individual and collective healing through the conduit of collaborative, multi-media art and expression.
Having moved to Oakland at the age of 18, she created a professional career as a Bay Area performer for private and creative events, while concurrently pursuing music production, management, her own artistic creations and healing curriculums for 7 formative years before just recently transitioning South. Gabriela independently released her debut original EP “And Who Am I Today”, a 4 track collection in September of 2015. She will be releasing her first full length album in the Summer of 2018 and publishing a book of passages centered in tools for personal empowerment in the following future.
2017 Board of Directors – Oakland Digital
Tim Rosenblatt, President
Chelsea Seabron, Vice President
Linda Poeng, Treasurer
Kevin Louie, Secretary
Purchase tickets and learn more at www.inspiration-awards.com.
Through a collaboration managed by Local Initiatives Support Corporation (LISC) and AnewAmerica Community Corporation with partners: Oakland Digital Arts & Literacy Center, Renaissance Entrepreneurship Center, Lawyers’ Committee for Civil Rights, and The Unity Council, these organizations provide a spectrum of technical assistance services to businesses impacted by construction of AC Transit’s Bus Rapid Transit (BRT) Project on International Boulevard. In addition to technical assistance, a limited Business Assistance Fund (BAF) program is available to those most impacted. In conjunction with AC Transit, these programs were created by the City of Oakland to help business mitigate the new physical environment created by the BRT.
Roció Navarro owns Artesanías y Botánica Del Sol. Although she has been in business for the last 18 years on the Boulevard, she decided to move her shop from 4030B to 5115 International, in hopes of increasing exposure.
After a visit from Oakland Digital, a non profit that helps local business increase their marketing and digital presence, Designer Yudy Herrera assessed the business and determined they needed to modernize their brand. The first step: create a new custom logo able to be reproduced in both digital and and print formats. The second step: build and optimize their social media presence including the creation of design elements, verify accounts and digital literacy. The final step: designing and ordering the business cards. Roció was so impressed by the look of Yudy’s creative solution that she ordered an 8’x 22’ banner to serve as a storefront sign.
After over 15 hours of a collaborative design process, Roció reported that her sales increase $400 more on the day the signage was installed. Yudy says,
Oakland Digital is thrilled to continue serving the businesses along International most impacted by the BRT project. We are now on our 8th year of providing digital literacy, equity, and tech inclusion. Our success stories like Roció’s keep us inspired and validates our mission that design is positively impacting our communities.
Marsha Murrington, Senior Program Officer of the Local Initiatives Support Corporation (LISC) explains the value of technical assistance to small businesses: “In the big picture, we are looking at introducing optimization tools that teach small businesses to become proactive in exploring ways to expand their customer base, to increase sales; and by introducing systems to enhance their operations also helps them become more efficient enterprises. We are hopeful that businesses like Artesanias y Botanica Del Sol will inspire change in others as it becomes more viable.”
Google.org pledges $50M to prep people for ‘the changing nature of work’
Google’s philanthropic arm is funding efforts to help workers adjust to the economic changes Google itself is helping to create.
Google’s philanthropic arm, Google.org, announced Wednesday that it’s committing $50 million over two years “to help people prepare for the changing nature of work.”
“The way we work is changing, and we want to make sure that as many people as possible can make the most of the new jobs, industries and opportunities that are emerging–some of which we couldn’t have imagined just a few years ago,” wrote Google.org president Jacquelline Fuller in a blog post.
The economic and social shifts that are sure to disrupt the workforce in the coming decades will likely be driven in part by Google itself, which has taken an “AI-first” approach to business. In the meantime, Google offers some products that help connect workers with jobs.
Its new philanthropic efforts focus on three areas where nonprofits could potentially help: Skills training, connecting job-seekers with positions that match their skills, and supporting low-wage workers. Google.org is initially funding groups in the US and Europe and plans to expand to other regions soon.
In the area of skills training, Google.org announced it’s supporting Social Finance. The grant will fund the group’s research into which youth training programs most effectively use contributions from trainees, governments, and future employers.
To help job seekers better connect with jobs, Google is backing Code for America, which helps people use government services for help in finding jobs, and Bayes Impact in France, which uses machine learning to deliver custom recommendations and tips to job seekers.
To help low-wage workers, Google is supporting a program called Alia, run by the National Domestic Workers Alliance. Alia lets domestic workers, for a small monthly fee, pool their money to serve as a sort of insurance.
The $50 million initiative comes on top of past commitments Google.org has made to building economic opportunity, such as its support for Oakland Digital, which equips low-income students with skills in graphic design and web development.
Original article: http://www.zdnet.com/article/google-org-pledges-50m-to-prep-people-for-the-changing-nature-of-work/ by Stephanie Condon for Between the Lines | July 26, 2017
The Kapor Center for Social Impact presented their inaugural Impact Awards on Wednesday, June 21, 2017, in their uptown Oakland theater.
The awards celebrated outstanding efforts to boost greater inclusion in tech entrepreneurship and in the tech ecosystem.
- Building an Inclusive Tech Ecosystem in Oakland
- Promoting Access to Quality STEM Education
- Fostering Diversity & Inclusion in the Tech Workforce
- Gap-Closing Entrepreneurship
Oakland Digital was honored at the 2017 Impact Awards, noted for “Building an Inclusive Tech Ecosystem in Oakland.” On behalf of our Board of Directors, Staff, and Beneficiaries, we would like to thank the Kapor Center for Social Impact for this award.
The Kapor Center launched its inaugural Impact Awards on June 21st, recognizing outstanding efforts to boost inclusion in tech entrepreneurship and in the tech ecosystem. Leslie Miley, Therese Lawless, Regan Patterson, Genius Plaza, and Oakland Digital each received commendations for their respective forward-looking work. TechCrunch’s Megan Rose Dickey served as the special guest moderator at the awards ceremony.
Editor’s note: Today we’re opening the doors of Google’s Community Space, located in our 188 The Embarcadero office in San Francisco, which offers Bay Area nonprofits free access to event space and co-working areas. Since January, we’ve run a pilot program with more than 50 organizations who have hosted 100+ events to ensure that the space and resources are flexible and beneficial to the needs of local organizations. As part of today’s opening, we’re also sharing that in 2016 alone, Google.org supported Bay Area nonprofits with $50M in direct grant funding, and Googlers have volunteered over 89,000 hours of their time to local organizations.
This post comes from Shaun Tai, the Executive Director at Oakland Digital and Product Lead at BRIDGEGOOD.com. He talks about his experience hosting weekly programs in the Community Space and the many ways he and his team are supported by Google.org and Googler volunteers.
Every Wednesday this year, Oakland Digital has brought a group of community college students to Google’s 188 The Embarcadero office so they can collaborate, learn, and work on community-benefit projects. These students are part of BRIDGEGOOD—an online hiring platform that connects under-resourced creatives (e.g., graphic designers and artists) with real-world design and marketing projects generated by businesses and nonprofits throughout the community.
Oakland Digital has proudly participated in a pilot program that Google.org has been running for 50 local organizations to provide feedback for their new Community Space. Nonprofit organizations know that finding affordable space in the Bay Area is a constant and growing issue. Working in close collaboration with local organizations, Google’s 8,400+ square feet of event and meeting space is an absolute game changer. It’s flexible enough for nonprofits to host collaborative brainstorming sessions to larger capacity, full-day seminars. Since the pilot started, there have been more than 100 events in the space, and in true Google fashion, their teams have “launched and iterated” by taking feedback and implementing changes into the space so it could better suit our needs. Other perks: the space comes fully-stocked with a microkitchen, a conference room, an area to hold workshops, a maker’s space, Chromebooks, VR equipment and more.
Google’s support of Oakland Digital started in 2012 when Googlers Mary and Steve Grove educated small businesses at Oakland City Hall about the power of technology. Each year, our relationship and community impact has grown—from board membership, thought leadership, and in 2015, funding. Google shares Oakland Digital’s belief that creativity can change the world— and recognized that an overlooked pipeline of creative talent comes from community colleges.
As such, Google.org provided significant support—a multi-year, six-figure grant for us to build, design, create, and deploy our BRIDGEGOOD web application. Oakland Digital is most proud that local students are a part of design and engineering process—having access to Google’s community space has inspired and boosted the confidence of our beneficiaries. The equipment, the technology, and the space itself has allowed us to work more productively together.
The energy that exists at Google.org, combined with access to this new Community Space and its nonprofit-driven programs, is fueling positive change and will make a difference. It’s that same combination of energy and access that will help other local Bay Area social entrepreneurs further their scale and impact.
So to my fellow Bay Area nonprofits and social good innovators, I invite you to come check out Google’s Community Space and apply for membership to start the process to host your events and programs in the space today at g.co/communityspace. Membership for the space is free—just click on “Become a Member” at the top right. The website also includes details on what is included in the space and programs that Google.org will coordinate throughout the year.
Stay inspired, continue to spread inspiration, and remember that with creativity and leadership, anything is possible.
Originally posted at https://www.blog.google/topics/google-org/googles-community-space-bay-area/
“Diversity is much more than numbers… we need tech to respect us as people. There’s more talent from pipelines that tech doesn’t know yet,” says Oakland Digital Arts & Literacy Center (ODALC)‘s Executive Director Shaun Tai at TechCrunch‘s 10th Annual Crunchies.
OUR ANNUAL CELEBRATION OF STARTUPS AND TECHNOLOGY: TechCrunch kicks off 2017 with the 10th Annual Crunchies Awards Show, the award ceremony to recognize and celebrate the most compelling startups, internet, and technology innovations of the year.